Content marketing is a multifaceted type of digital marketing strategy that requires skill, knowledge, and of course a full arsenal of content marketing tools. Think of these tools as the utensils a master chef uses to cook. Access to the right kinds of tools for content marketing can elevate a campaign from average to outstanding.

According to new research from the Content Marketing Institute, in 2022, content marketing is set to occupy an even more central role in marketing strategies than it already has in recent years. This means that marketers will need to sharpen their content creation skills to keep up—and be aware of what the best content marketing tools for 2022 are.

If this is something you’re interested in learning about, you’ve come to the right place. Read on to learn a little bit about what makes a great piece of content, and what tools you can use to ensure yours is as polished and perfect as possible.

Some Important Content Marketing Tips

Before we look at the tools that make marketing content both easier to create and more effective in practice, it’s necessary for us to tackle the question of what is content marketing? More specifically, what is good content marketing?

As the name suggests, content marketing is any piece of content that’s created for the purpose of marketing. This can include things such as blogs, whitepapers, eBooks, but also videos and social media posts. The word “content” can be seen as a catch-all phrase that refers to any sort of media that can be consumed online.

Content marketing can have many different aims. Often, it’s rolled out with the goal of improving SEO, increasing brand awareness, or establishing thought leadership.

A good piece of content can do all of these things at once. For businesses, content marketing is a powerful strategy and one that’s made even more so with the right tools.

1. Hemingway

Hemingway—named, of course, for the famed American author—is a tool that will help marketers with any type of content that involves writing. This could be blogs and eBooks, but also podcast or video scripts. How does it do this, you ask?

Hemingway is an application that seeks out wordiness within a piece of text and highlights it for the author. It also flags things such as the passive voice and adverbs.

Its entire aim is to make writing more punchy and interesting to read. This is important because great content, at its heart, needs to be engaging and readable.

The online version of Hemingway is free to use, and the paid version can even be integrated into platforms such as WordPress or Medium. It’s a simple yet powerful tool that content marketers should pass all of their writing through.

2. SEMrush

There are a few different content marketing platforms in the same realm as SEMrush, but for the overall package, this is probably the one to go for. This is a one-stop-shop platform that helps content marketers at each and every stage of their workflow. This includes ideation, creation, optimization, and measurement.

Through the use of data and analytics, SEMrush can help you to find the best topics, optimize your content once it’s finished, and even plan content calendars. It truly is a content marketer’s best friend, helping you at every stage. Starting at $199.95 per month, it is going to cost you, but if you’re serious about stepping up your content marketing game, it’s certainly worth it.

3. Sharethrough Headline Analyzer

Every content marketer worth their salt is aware of the awesome power that a headline has. Whether it’s the subject of an email or the title of a blog, a headline is the first chance content has to grab a reader’s attention. As such, it really can make or break a piece of content.

There are some simple rules for headlines that most marketers know—use numbers to capture attention, no more than 60 characters for SEO titles. Sharethrough Headline Analyzer looks for these features and then goes one step further. It rates how engaging a headline is, as well as what kind of emotions it’s evoking.

It’s a free-to-use tool that’s brilliant in its simplicity. Again, this is something that content marketers should be using as standard practice with every piece of content they produce.

4. Canva

These days, content marketers are expected to wear more and more hats. Social media expert, writer, and even graphic designer. Content often requires accompanying visuals to make it more engaging. But not everyone is a fully trained artist or illustrator.

Canva offers a solution to this conundrum. It allows anyone—and we mean anyone—to create beautiful and professional-looking graphics and pictures in a range of sizes and formats.

Apart from being easy to use and versatile, Canva is another free tool, which is amazing, considering how helpful it can be. There is also a pro option for $12.95 per month if you’re so inclined.

5. CoSchedule

CoSchedule is the ultimate tool for creating content calendars and working out what you’re going to publish when. If you’re a content marketer, you’re probably overseeing all sorts of content, from blogs to social media posts—and often you’ll be posting multiple times a day. It can be tricky to keep track of.

But not with CoSchedule. This is a super handy tool that makes the logistics and timing behind content marketing a breeze. While this type of tool is included in Apps such as SEMrush, CoSchedule is a more affordable option if you’re only looking for a scheduling tool. It also helps you to identify content that’s performed well, which is a super useful feature.

The Best Content Marketing Tools for 2022

In 2022, content marketing is going to become more important than ever before. Arm yourself with the best content marketing tools to give yourself and your business the best chance possible to excite and delight your customers and stand out from the crowd.

If you’re looking to grow your digital presence and fine-tune your digital marketing strategy in 2022, then EliteAMG can help you do just that. Get in touch with us today to discuss how we can take your business to new heights in the digital sphere.