6 Proven Lead Generation Strategies for Financial Advisors
If you’re going to be successful as an independent financial advisor, you’re going to need to consistently attract new clients. Doing this, of course, is easier said than done.
That’s why you’re wondering: how do you generate leads to secure new clients in the financial advising field? We’re going to tell you now. Here are 6 proven lead generation strategies for financial advisors.
1. Create a Website
Regardless of the type of business you have, in this day and age, it needs a website. After all, a substantial amount of advertising occurs online. If your business doesn’t have an online presence in the form of a website, it’s going to miss out on a substantial number of leads.
Therefore, our first lead generation tip for your financial advising venture is to create a website. Make sure that it contains all the vital information about your business and ensure that it’s pleasing to the eye. You should also optimize it for SEO to help it show up on search engines for relevant queries.
While there are a number of page builders out there with which you can build your website, you might want to consider having it built by a professional web designer. Professionals understand not only the technical aspects of web design but the visual and psychological aspects as well.
2. Produce Blog Posts
Another big lead generation tip is to produce blog posts. Blog posts generate leads in two general ways. For one, they improve your website’s SEO standing, giving it more leads through search engines; for two, they serve as individual marketing devices, drawing leads in through readership.
As a financial advisor, your blog posts should consist of financial content. They should either answer common financial questions or even offer financial advice.
See, those looking for financial assistance are more likely to be reading content on such topics. Therefore, by producing said content, you have a better chance of reaching potential customers.
Post at least 2 blog posts a month and you should start to see more and more leads over time. If you need assistance in producing blog posts, speak to a digital marketing company.
3. Post Ads on Social Media
Social media platforms are hugely popular and are used on a regular basis. Therefore, they’re great spots in which to generate leads for businesses.
There are a number of ways to generate leads through social media. However, the most effective option is to post ads.
Facebook, Twitter, Instagram, and others allow businesses to target ads to specific demographics. This enables businesses to gain exposure to potential clients and therefore generate more sales.
As a financial advisor, you can almost certainly find leads on social media through targeted ads. While you can certainly create and manage these ads on your own, you might better benefit from the assistance of a digital marketing agency.
4. Engage in SEO
SEO stands for Search Engine Optimization. It’s the process of ranking a website for specific keyword phrases on search engines. In ranking a website for these phrases, you put it in a position to obtain more leads and therefore help it to convert more sales.
SEO can be highly beneficial in that it can deliver long-term results. Note, though, that it takes a lot of work. Not only does SEO require the regular creation of content, but it also requires technical optimization, the obtaining of backlinks, and the building of local citations.
In truth, if you’re going to succeed in SEO in this day and age, you’re going to need to utilize the services of a digital marketing agency. They’ll handle every aspect of SEO for you to give you the best shot at ranking for your chosen keywords.
From there, it’s as simple as people searching for those keywords and clicking on your website.
5. Pursue SEM
SEO is all about organic search engine traffic. It’s not a certainty and requires a lot of work. SEM stands for Search Engine Marketing. It involves paying for the top ranking for a specific keyword and therefore provides guaranteed exposure.
Pursuing SEM is a great way to get leads for a financial advising venture. Just pay to rank for a keyword like “financial advising services [your location]” and you’re almost sure to get new leads.
Need help with SEM? A digital marketing agency can assist you.
6. Go to Local Networking Events
Our last tip is to go to local networking events. Networking events are usually crawling with small business owners, and small business owners are almost certainly going to need help with their finances. This is particularly true for those who just got into entrepreneurship.
So, search “networking events near me” on Google, find a few in your area, and mingle. Let those you speak with know that you’re a financial advisor and alert them to the fact that you’re looking for new clients. With any luck, you’ll get a few bites per event.
In truth, you should mention the fact that you’re a financial advisor as much as possible. You never know when you might come across someone looking for financial advice.
Need Help Putting These Lead Generation Strategies Into Action?
Now that you’ve learned about different types of lead generation, you might need help putting these lead generation strategies into action. If so, we here at EliteAMG have you covered.
We specialize in creating leads for financial services and can be a big help in securing clients for your financial advising venture. Utilizing a variety of digital marketing strategies, we’ll open up all sorts of avenues through which potential clients can find your business.
Contact us today to discuss your needs!
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