How To Use Facebook Video Watch Time To Identify Hot Prospects
Like a cup of Joe, Facebook and Video are a combination that motivates us to get up in the morning.
Leveraging the power of video and its accompanied data metrics to identify steaming hot prospects is something that a Financial Advisor or Insurance Agent should be doing when running any Facebook Ad campaign.
If you didn’t already know, Facebook has an amazing ad reporting platform. One of our favorite metrics to utilize is user watch time on videos.
Through this metric, you are able to monitor the level of engagement on a per-video basis. With a breakdown of 25%, 50%, 75%, 95%, and 100% watch time, it can get pretty granular.
In our opinion, this analytic truly provides unparalleled insight into whether or not a prospect is as cold as day old coffee, or as hot as fresh brewed looking for more information.
Based on watch time, you can then target your valued audience with additional advertising efforts and dump the cold ones down the drain.
This theory of identifying “hot” prospects is only relevant if the video length is substantial. Best practice would be no less 1.5 minutes. Ideally, using a 2 to 3 minute video is better for measuring interest.
Why is this a better measure of interest you may be wondering…
The longer the video is, the more committed the viewer must be to follow through and complete a greater % of watch time. If you base your metrics off of a 30 second video for example, a 75% watch time measurement doesn’t hold as much validity of interest compared to a 75% watch time of a 3 minute video.
Makes a lot of sense doesn’t it! We think so too!
All In One Lead Generation Platform
This platform not only simplifies advertising efforts by consolidating it to a single platform, but it also optimizes ad-spend by encouraging cross campaign conversion opportunities. Fragmented campaigns that promote multiple, disconnected landing pages, are out of date and inefficient. It's time to simplify and streamline your communications. Click here to learn more!
Did you know that 80% of new leads never convert into buying customers? If your financial firm has leads that aren’t converting, they’ll be gobbling up your marketing budget. This is why sales conversion should be your top priority. Any marketer will tell you that...
A lot of thought and effort goes into good graphic design. People think logos are easy to make because of how simple they look. On the contrary, a lot of skill goes into making something complicated look so simple. Graphic design is how you encapsulate your brand and...
Your website's design has a 75% influence on your credibility. Without credibility, consumers won't trust your brand. Meanwhile, 88% of online users won't return to a website after a bad user experience (UX). If your site is old, outdated, or lackluster, you could...