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What you will discover in this guide 

Creating an effective lead magnet requires critical thinking to best identify your target personas interest, wants, or needs.  The lead magnet checklist will cover the following:

✅  Persona identification and considerations

✅  Methods for market analysis

✅  Advertising medium selection

✅  Value proposition ideation

✅  Best practices for title creation

✅  Defining characteristics of lead magnets

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