A great website is essential in an industry where you have 10 seconds to make a good impression.

Website design is constantly changing as new trends come onto the scene to capture and keep the interest of our wandering minds. If you are looking for some inspiration for a new website, we have ten of the best website designs and looks that are big this year.  

Keep reading to see if you can find your new look that makes your website stand out with the hottest web design trends in 2022.

1. Simplicity

Simple, minimalistic web design is the future. Pages should be clear, well-laid out, and easy to use. Users are tired of navigating complicated web pages to find the information they are seeking.

Understanding finances can be a complex undertaking by itself. So you don’t want to complicate things further for your customer by making a website that is difficult to navigate, full of pop-ups and animations, and unfriendly to use.

Usability and user experience are now ranking factors with Google. You need to ensure you provide an excellent experience or suffer penalties in the search engine results pages (SERPs).

2. Ultra-Fast Response Times

Patience may be a virtue, but in our instant response, the online world has become one of the past. Customers are not prepared to wait around for your website to respond or load fully on their devices. If it is not loaded and usable in under 5 seconds, they will likely leave the site.

Page and site speeds are also a factor that Google will use to measure your site. If your website design is clunky and inefficient, they will mark you down and give you a lower position in the SERPs.

Luckily, they also give you the tools in the Search Console to identify and deal with these problems so that you can improve your website for everyone.

3. Streamlined User Journeys

Business website design in the past used to be very guilty of the sin of giving users too much choice. Or, to be more accurate, the illusion of choice. Users would be presented with various routes through a website to the same CTA (Call to Action).

Again, these days this is seen as a waste of the user’s time and necessary web design bloat. Getting a user from point A to point B in the most streamlined fashion is a prominent web design trend in 2022, along with simplifying design.

4. Editorial Content

Users love to consume content. They may be on your site to ultimately consume your services, but they will also want to engage with you. Editorial-style content will give them something to engage with and allow the business to express its more human side.

Editorial content will not only attract backlinks from other sites and improve your rankings in the SERPs, but it will allow you to start a conversation with your customers. It is also popular to share with friends and family enabling free marketing.

5. Gamification of User Behavior

Gamification, the art of making everyday actions into a game, has become a prevalent trend in web and application design over the last few years. Certainly, it can be good to encourage your customers towards good financial decisions and behaviors within financial institutions.

Gamifying your website, means that you can add elements like a rewards system to promote sensible behaviors further and reward great decisions

6. Mobile Friendly

Every website design these days has to be mobile-friendly. Nearly 75% of online interactions are now done through some kind of mobile device, be that phone, tablet, or laptop.

This web design trend will continue into 2022 and beyond as we make websites more accessible to users in the future.

7. Video Content

Video is huge online at the moment. In both short and long-form, users are consuming twice as much video content as four years ago. Those numbers are still going up, and video is predicted to be the top form of online content in the not too distant future.

You need to invest time and effort into creating some video content for your site. Explainers are a perfect example of how financial services can make good use of this digital phenomenon.

8. Chatbots

Chatbots were seen initially as a gimmick. However, the increase in AI technologies has meant that they have become a gateway to 24H online support for customers.

They offer a direct and straightforward way for customers to get access to knowledge bases without having to search. They can also connect your customer with an actual human when needed to complete a purchase or get additional support.

9. Global Diversity

The digital world has brought everybody together online, so providing a diverse outlook on your website has become essential. At a minimum, language options for your site need to be available for users.

Translation services can provide a full copy of your website text to make it accessible to a larger audience.

Your site also needs to be accessible to those with special needs who may require special tools to read and digest your content.

10. Solid Brand Identity

The best website designs offer a cohesive brand identity across their sites. Stay cohesive with consistency in your imagery, color palettes, and typefaces. Blue in solid contrast is a popular color in financial institutions online as it projects a sense of trust and confidence.

Ensure that your design is consistently applied across your site so that customers always know where they are. For an excellent web design example of financial service companies using this, we have a demo website that highlights the benefits of this style.

The Best Web Design Trends in 2022

Hopefully, this guide has inspired you with a slice of insight from web design trends in 2022. Keep your customer’s needs first and foremost in your mind when designing your website. Good user experience will be worth its weight in rankings gold this year and many more to come.

If you are looking to update an older website or create a new one, please get in touch, and we will be happy to show you how we can help your business make its mark on the internet.